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Insta Awesomeness

@jakeselover x @tylerorton_ Video magic from one of our favorite duos. Check @tactics_bend for more of Jake on the @bendvertsessions ramp.#tacticsbend #tacticsskate #bendvertsessions #subaruoutsidegames
@silasbaxterneal feeble as seen in the latest @thrashermag. : @sammuller #thrashermag #tacticsskate #catcharip
Light it up with 20% off clothes, shoes & accessories during our Summer Explosion Sale. Ends July 4th Link in Bio @tactics
This week's #RipperOfTheWeek is Eugene OG @shawnfromportland! Shawn's done a lot for the local skate scene over the span of the last couple decades, only felt right to recognize him and the crew! Check his Q&A on our blog, link in @tactics bio! @ashesmarion @fkg_duke @cruzgroovy @benjaminspok Keep those #CatchARip entries coming! #TacticsSkate
Go Skateboarding Day Eugene 2017 was another banger! Full recap video is live now via the link in @tactics bio! Get there! #GoSkateboardingDay #GSD #TacticsSkate #CatchARip/: @jordand3mo55
Old Skool meets new tech @vansskate Ultra Range Pro available now, link in @tactics bio! #Vans #UltraRange #SkateShoes: @beauwherethesnow /: @jordand3mo55
That's a wrap! What'd you do for Go Skate Day?? Check our @tactics @tactics_eugene & @tactics_bend stories to check all the chaos in our home towns!#goskateday #gsd #goakateday2017
It's finally here, Happy Go Skateboarding Day!! Check out our new accounts @tactics_eugene and @tactics_bend for more details on each city's events! Special shoutout to our sponsors @elementbrand and @adidasskateboarding for providing the goods! #GoSkateboardingDay #GSD #GoSkateboardingDay2017
HAPPY GO SKATEBOARDING DAY!! Today only, save 10% on skate gear, clothing and shoes. We'll also be donating 10% of our in-store sales to local non-profits, check out @tactics_eugene and @tactics_bend for more details. Come in today, get the hookup and help support a #LegitCause #GSD #GoSkateboardingDay

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Press Room

Tactics Boardshop Welcomes Josh Dulac To Its Skate Team

Eugene, Oregon – March 25, 2015

Tactics Boardshop continues supporting the next generation of local skateboarders by welcoming Josh Dulac to its team.

“We keep expanding team, and continue looking for bigger and bigger talent, but we haven’t forgotten about the local scene,” says Tactics skate team manager Benson Ka’ai. “Josh is the kind of skateboarder that reminds you the future is in good hands.”

Dulac, 12, is the youngest Tactics team rider. Last summer, he took first in the City of Eugene’s 13-16 age division skate competition and also placed second in Seattle’s Lords of Seatown and Windell’s Narly by Nature contests.

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Tactics Boardshop Welcomes Jake Selover To Its Team

Jake Selover Eugene, Oregon – March 12, 2015

Tactics Boardshop proudly welcomes Central Oregon-native Jake Selover to its team.

Born and raised in Bend, Selover, 17, first hit Tactics radar last summer by placing fourth at the inaugural Northwest Jam skate contest in Eugene, but Tactics isn’t the first to recognize his skills.

Jake’s all-terrain, skate-everything approach also caught the eye of Lifeblood Skateboards’ founder and industry veteran Bryce Kanights, who added Jake to Lifeblood’s flow roster last year. Vans and Volcom also know talent when they see it, supporting Jake in the parks and streets as well as on the snow.

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Tactics Welcomes Jared Elston To Its Snow Team

Jared Elston Eugene, Oregon – March 4, 2015

Tactics Boardshop is proud to announce the addition of Jared Elston to its snow team.

Elston, a 16-year-old from Bend, is an up-and-comer in the Mt. Bachelor snowboarding scene who consistently dominates the Central Oregon contest series. He also has been featured in recent video parts highlighted by Snowboarder Magazine and Transworld Snowboarding, riding alongside fellow Tactics team riders Jonah Owen, Randal Seaton, Justin Norman, and others.

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Tactics Welcomes Demetri Bales To Its Snow Team

Demetri Bales Eugene, Oregon – February 10, 2015

Tactics Boardshop in Eugene has announced the addition of Bend, OR-based snowboarder Demetri Bales to its snow team. Bales will be joining fellow Central Oregon team riders Justin Norman, Randal Seaton, and Jonah Owen.

“Demetri Bales is one of a kind,” according to Norman, who joined the Tactics team in 2013. “His style will be a great addition. I see him doing innovative tricks with his creative style every time we ride.”

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Dalton Dern Joins Tactics’ Skate Team

Dalton Dern Eugene, Oregon – November 4, 2014

Tactics Boardshop in Eugene, Ore., is pleased to announce the addition of Florida-native Dalton Dern to its skate team.

Having recently moved to Oceanside, Calif., Dern is now making an impact on the west coast skate scene. He’s been sponsored by Portland-based Lifeblood Skateboards since 2010. This summer he won Tactics’ inaugural Northwest Jam in Eugene, then topped the podium at the Lowcard/Blood Wizard Invitational Ramp Jam in San Francisco.

“Growing up as a young skater, I always ordered gear from Tactics and now I’m stoked to be a part of the team!” Dern said. “They got my back to help me succeed with my goals in skating and I got their back, which is important with a sponsor.”

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2014 Northwest Jam Results and Recap

Northwest Jam Eugene, Oregon – August 4, 2014

If a skateboarder is going to travel all the way from Florida to jump in a west coast pro-am event, he might as well win it and justify the time and expense. So that’s exactly what Dalton Dern did Saturday, taking the top podium spot and $3,000 at Tactics Boardshop’s inaugural Northwest Jam in Eugene, OR.

Dern, riding for Lifeblood Skateboards, led a field of 58 skaters who competed in the first regional skate comp to be held at Eugene’s newly opened WJ Skatepark. He threw down trick after trick with his signature smooth style to lead all skaters after completing qualifying runs in WJ’s street and bowls sections, then dominated the group of 12 finalists.

Zion O’Friel took home $1,000 by finishing second. Anakin Senn took third, Jake Selover fourth, and Nick Peterson rounded out the podium at fifth. Remaining finalists were Brendan Garcia, Danny Tumia, Sean Donnelly, Kyle Ward, Tyler Martin, Trever Bates, and Jason Singler.

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Tactics Announces Its Inaugural Northwest Jam Skateboard Competition

Northwest Jam Eugene, Oregon – July 16, 2014

Tactics Boardshop is marking the return of large-scale competitive skateboarding back to the Willamette Valley. Tactics, along with title sponsors Nike SB and Independent Truck Co., will host the inaugural Northwest Jam on Saturday, August 2 at WJ Skatepark in Eugene. The event will feature up to 60 pro-am skateboarders from Oregon, Washington, California and beyond.

Northwest Jam will be the first regional competition to be held at Eugene’s new WJ Skatepark. The 23,000 square foot park opened in April and is hailed as the nation’s largest covered and lighted public skatepark.

Northwest Jam will be followed by the NWJ After Party sponsored by Tactics, Emerica Footwear and Eugene’s Ninkasi Brewing. The party will celebrate the first year of the skate competition and will double as a birthday bash as Tactics commemorates 15 years in business.

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Tactics Welcomes Randal Seaton To Its Snow Team

Randal Seaton Eugene, Oregon – March 20, 2014

Tactics Boardshop is pleased to announce the addition of Idaho-native Randal Seaton to its snowboard team. Randal is the second Bend, Oregon-area snowboarder to join Tactics’ team, alongside Justin Norman.

“Randal is super underrated,” says snow team manager Kyle Richner. “He definitely has the abilities to go somewhere with his snowboarding, and we want to do everything we can to help him achieve his goals.”

“I’m excited to contribute to the Tactics snowboard team because I bring an individual style and enthusiasm to snowboarding that I love to share with others,” Randal says. Check out Randal’s official team welcome edit and you’ll see exactly what he’s talking about.

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Tactics Welcomes Justin Norman To Its Snow Team

justin-norman-bs-nose-press Eugene, Oregon – February 25, 2014

Tactics Boardshop is proud to announce the addition of Bend-area snowboarder Justin Norman to its snow team.

Justin is well recognized as a rising star in the Bend and Mt. Hood snowboarding scenes. Earlier this month he topped the podium at the U.S. Cellular Rail Jam at the Oregon Winterfest in Bend, Oregon. Justin spent much of the 2013 season compiling and producing video footage that showcases his raw talent and effortless style. He will continue his personal pursuit of competition and industry exposure, now with the backing of Eugene’s premier snow, skate and surf shop.

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About Tactics Boardshop

Founded in 1999, Tactics Boardshop is a privately held retailer located in Eugene, OR. Tactics specializes in snowboarding, skateboarding, surfing, men’s and women’s clothing, apparel accessories and footwear, with a single retail location in Eugene and shipping to all 50 states and 54 countries worldwide. The company is a reseller for more than 300 action sports brands of gear and related apparel, including Volcom, Burton, Nike, Vans, Adidas, RVCA, Billabong, Dakine, Nixon, Sector 9 and 686.

Connect with Tactics:

Media Inquiries:

Jeremy Conant
Director of Marketing

Corporate Address:

PO Box 1473
Eugene, OR 97440
Physical Address:

375 W. 4th Ave.
Eugene, OR 97401