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About Us

You'll Be Stoked!
Tactics is the leading, customer-driven, specialty retailer synonymous with snowboarding, skateboarding, and surfing gear and lifestyle clothing. Located in Eugene, Oregon, we are inspired by having the Cascade mountains at our back, the Pacific ocean at our feet, and some of the world's best skateparks in all directions. Our people are legit and love to ride. We pride ourselves on being independently owned and operated.
We have served hundreds of thousands of happy customers since 1999. From our humble beginnings in a garage, we continue to stay focused on our six key operating principles:
  • World Class Customer Service
  • Quality Products
  • Exceptional Selection
  • Authentic, Specialty Focus
  • Environmental Responsibility
  • Value With A Low Price Guarantee
Our goal is to treat our customers like rock stars - to give you courteous, informed, and professional customer service and consistently fulfill our promise to deliver quality gear and clothing to your doorstep quickly and accurately. Our staff is comprised of riders of all levels and experience and we are here to answer any questions you might have, whether you call us, e-mail us or hit us up on live chat. We don’t try to be everything to everyone and you won't find toaster ovens or shower gels here. But, we think staying focused helps serve our customers better.

Our inventory is real-time, so if the site says we have it, we do. Imagery is done in-house, so you’ll see all the critical angles, in sharp, color-accurate pictures, even with 360-degree views in many cases. Our warehouse staff (riders, not robots) is second to none. They care about every order, and it shows in the way we handle and pack your goods.

Our goal is to be a model environmentally sustainable and socially responsible company. Tactics sells gear to be used outside and when we’re not in the shop, we’re out surfing a local Oregon break, skating the streets of Eugene, or trekking through the backcountry in search of unspoiled powder. Other times the journey starts in the easy chair for the mechanical ride up Bachelor, Willamette, Hoodoo, Hood, or maybe Whistler or Baker if we can get away. Whatever the trip, the experience is one in which we seek fresh air and a connection to the elements one can never get inside a building. We believe that this privilege carries an obligation to help ensure that our children share the same experience. We also believe that it is important to help those less fortunate gain access to the outdoor locations so many of us take for granted. Unfortunately, the reality check in selling cool gear is that almost everything we sell pollutes and in some way contributes to the destruction of our natural environment. Depressing as this may be, the answer is not to give up. For us, that means constantly searching for manufacturers who are working to be socially and environmentally responsible, and who will make gear that will last as long as possible. It also means little things like the fact that your order may arrive in a box that has survived prior missions. If it does, we hope you will take some pride in knowing that your order with Tactics contributed to our constant effort to consume the smallest amount of natural resources possible.

You will be stoked when you shop at Tactics. We guarantee it. Just like we guarantee your privacy, your security, your low price, EZ returns, and the authenticity of every product we sell.




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