Polar Skate Co.

When DIY advocate Pontus Alv started his own brand the skateboarding world took note. Polar is based in Malmo, Sweden which has become a global destination for skateboarders with notorious spots such as the Train Banks and even the Bryggeriet Skateboard school. It is Pontus’ homegrown spirit in his filmmaking, graphic design, and overall brand direction which really translates to skateboarders and helped catapult Polar Skate Co. onto the scene since it first started in 2011.

Polar is all about “inspiring others to inspire themselves.” Aside from offering decks with wheel wells and shapes from the ‘90s era of skateboarding, Polar Skate Co. has a wide variety of apparel. From baggy big boy jeans to shirts and jackets you get the amazing quality and fit you are after with Polar.