Very few brands have worldwide recognition like the three stripes. Since being started by Adi Dassler in a small German town in 1949, Adidas has been worn by Gold Medal Olympians, NBA superstars, and more recently skateboarders and snowboarders.
Adidas pulls inspiration from iconic styles such as the Gazelle, Samba, and Superstar and then fuses them with modern technology fit for skating or snowboarding. Although Adidas has been worn by skaters since the 1970s, the brand meticulously entered into skateboarding through establishing a relationship with verteran pro Mark Gonzalez toward the end of the 20th century. In 2006 the release of the Dennis Busenitz pro model further strengthened Adidas’ perception in the skate world. After many successes in skateboarding, Adidas branched out into snowboarding around 2012 by bringing on Jake Blauvelt as the first snow team rider. Decades of footwear design and manufacturing experience allowed Adidas to hit the ground running in both disciplines.