Ride Snowboard Co.
Ride Snowboards was established in 1992 and started as a dream between two businessmen. Roger Madison sold tanning beds and James Salter owned a sports agency. The unlikely duo would come together to see the massive potential in snowboarding and capitalize on the highs while enduring the lows. After many successes, including a sold-out first season of operation, Ride would expand production into snowboard boots and bindings in 1995.
Today, Ride leads the charge on lightweight yet durable aluminum bindings. Their boards and boots continue to push the envelope of performance through rider feedback. Speaking of, the Ride Snowboards team is stacked with all-terrain rippers who won’t settle for mediocre products - and that’s how Ride continues to pave the path ahead.