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About Us

In 1999, a group of twenty somethings had an idea. While many scoffed at the notion of selling snowboards and skateboards online, the fearless few abandoned promising professional careers and found a way to get the wheels turning. Twenty years later, Tactics remains independently owned by the same few who first clicked “send” on the idea of a boardshop that could hook up riders all over the world. Today, Matt, Bob, Shawn, and the rest of our crew are blown away at the fact that their idea has helped stoke out over 2 million customers worldwide.


The Launch


Launched as "Snowtraders", the name "Tactics" emerged with the addition of skateboards in early 2000.

Shawn Kilmer, 2002's "First Assault" video, WATCH NOW.


"The bottom line is that there was no plan. Which was all too apparent to us after starting. If we had a plan we probably never would have started it." -MP


Eugene shop, 2nd & Blair, 2001

Brandon Clark, longest standing employee since 2003.  


"We felt like we were pretty smart, but we really weren’t… What we were though, is optimistic and stubborn. That kept us going late at night, just trying to figure things out." - BC


Eugene Shop, 6th St., 2004

Brice Niehbuhr, 2004.


"Matt saying, 'I’m done wearing a tie'. That’s what pushed us over the edge to say, let’s take the gloves off, pull our pants down or pull our pants up, whichever way it’s gonna go." - BC


Matt with Tactics OG's Allan Parker & Brice Niebuhr Mt. Bachelor, 2004.

Jesse Lederer, 2005.


"When I quit my job... It really boiled down to, 'What was I going to regret more?'" - MP


Soon to be the Eugene shop and company headquarters, 4th & Lawrence, 2005.

Brice Niehbuhr, 2006.


The Core Of Tactics


Matt & Bob, 2012

The Crew, 2012


"We’ve been asked a million times, 'Why don’t you sell this or that, what do you have to lose?', but that’s not what we do. Trends will always change, but we've always stayed in our niche, which is pretty rare." -MP


Nick Propios, team rider since 2007, employee since 2009.

Brandon Clark, 2006.


"There’s something intangible that is really rewarding and fulfilling about of creating your own future. To not know what the rules say as you go forward is really kind of liberating." -BC


Caleb Grant, team rider since 2012.

Go Skate Day, WJ Skatepark , 2018


"The fact that it's snowboarding and skateboarding means a lot to us because there's passion there. We’ve always thought of ourselves as selling fun, so there’s an inherent satisfaction about working with something thats meaningful, at least to us." -BC


BC, Mt. Bachelor Selfie, 2019.

Playing hookie on a pow day, 2019


The Shops



Tactics Eugene


"We wanted to stay rooted, to have an identity that was more than just a website. The first space looked weird and crazy, but it had some character... That retail fabric nested itself in our DNA from the beginning, and never left. " -BC



Tactics Bend


"It connects us with the community and brings people into the mix. Snowboarders and skateboarders understand that there’s a difference between a business that's committed to doing both, and one that’s online only." - MP



Tactics Portland


Our Crew

"Having the right people is still the heart of it. We want to have a place that people love, that they want to support because its not me and Matt anymore, its everyone else in the room that creates who Tactics is and why people want to come back." -BC


Eugene Shop & Office Crews, 2019

Bend Shop Crew, 2019


"We’ve got a team here that’s having families, they’re having kids. Everyone wants to get ahead and grow, so we have to find ways to support that." -MP


Portland Shop Crew, 2019

Warehouse & Photo Crew, 2019