There are few brand stories as authentic as the history of Vans. The brand's humble roots can be traced back to a small manufacturing facility in southern California which first opened its doors in 1966. The Van Doren brothers along with two partners had carved out a niche for themselves by being able to manufacture the shoes on site and sell them directly to anyone who entered their shop.
One of the earliest models was the #44 deck shoes, now known as the Authentic. It wasn’t soon after that skateboarders developed a love for the grippy soles and more models with updated padding were soon added to the lineup. In 1976 Tony Alva helped to design the Era which paved the way for modern skate shoes. The southern California skateboard scene continued to set the trend that would be adopted by skaters across the globe.
In the coming years Vans would introduce classic models such as the Old Skool, Slip-Ons, and Sk8-Hi. All of which remain top sellers today due to the classic gumsole waffle grip and vulcanized construction. In 2021, Vans took steps towards infusing more technology with their timeless look in the skate classics collection. And this goes back to their day #1 philosophy of being attentive to their customers and producing quality products.