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Black Label Skateboards

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Black Label was established in 1988 by 80’s pro, John Lucero. He continues to be the driving force behind the company's sustained success. With a brand motto of “never be bought, never be sold,” Black Label keeps things tight with DIY roots that many of the other brands lack today.

Today, the Black Label team riders are made up of long-time veterans and younger rippers alike and they are all carefully vetted by Lucero himself. The commonality between them all is a commitment to skateboarding regardless of its current popularity. If you share that same passion for skateboarding then check out Black Label.