OBEY finds its roots in the art, design, and ideals of Shepard Fairey. The journey began in 1989 when Fairey created an unconventional sticker during his studies at the Rhode Island School of Design. What started as an obscure sticker has grown into a global street art campaign and a highly acclaimed body of fine art. OBEY Clothing, as an extension of Shepard Fairey's artistic vision, embodies his passion for art and self-expression.
A Canvas for Art and Ideals
The heart of OBEY is deeply rooted in the do-it-yourself counterculture of punk rock and skateboarding. However, it also draws inspiration from diverse sources, including popular culture, commercial marketing, and political messaging. Fairey's ideology and iconography revolve around self-empowerment. With a blend of sharp sarcasm that verges on reverse psychology, he provokes viewers with the imperative "OBEY," urging them to be vigilant against propagandists aiming to shape the world according to their agendas.
Clothing as a Canvas
In 2001, OBEY Clothing emerged as an extension of Shepard Fairey's creative endeavors. Aligned with his populist beliefs, clothing became another medium to convey his art and message to the masses. OBEY Clothing draws heavy inspiration from classic military design, workwear essentials, and the cultural movements that have defined Shepard's artistic career. Collaborating with Mike Ternosky and the OBEY Clothing team, Shepard aims to craft designs that reflect his influences, ideals, and philosophy.
Diversifying the Experience
OBEY is about embracing diversity and engaging with one's surroundings while constantly questioning the status quo. The brand believes that the medium itself carries a message. It encourages individuals to think critically, explore different perspectives, and challenge the world's purpose. OBEY Clothing serves as a platform for artistic expression, encouraging people to consider the world around them and embrace a sense of purpose and individuality.