Santa Cruz is one of the most iconic brands in skateboarding with roots dating back to 1973. The brand was originally formed by Richard Novak, Dog Haut, and Jay Shuirman under the name NHS-inc in Santa Cruz, CA which is where it remains today.
Santa Cruz is most widely recognized for their timeless graphics. Perhaps the most noteworthy Santa Cruz designs are the screaming hand and the red dot logo. Both of which were designed by Art Director, Jim Phillips. Santa Cruz heritage has a rich history of legendary riders on the team. Such skaters include Steve Olson, Duane Peters, Steve Alba, Jeff Grosso, and Rob Roskopp.
Fast Forward 40 years and the Santa Cruz skateboards team is made up of a whole new crop of top riders. The brand continues to offer timeless graphics on Santa Cruz skateboards as well as Santa Cruz shirts, and Santa Cruz hoodies with the throwback nostalgia remaining popular.