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HUF
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HUF Mason Pants - bisonHUF Mason Pants bison $99.95
HUF Arch Hoodie - blackHUF Arch Hoodie black $79.95
HUF Arch T-Shirt - navyHUF Arch T-Shirt navy $35.95
HUF Skidrokyo Resort S/S Shirt - royalHUF Skidrokyo Resort S/S Shirt royal $55.95 (30% off)
HUF F1 Racing Team T-Shirt - whiteHUF F1 Racing Team T-Shirt white $25.95 (28% off)
HUF H Star Plaid S/S Shirt - puttyHUF H Star Plaid S/S Shirt putty $55.95 (30% off)
HUF TRD Pit Crew Sweatshirt - navyHUF TRD Pit Crew Sweatshirt navy $47.95 (40% off)
HUF HUF Set Box Beanie - biscuitHUF HUF Set Box Beanie biscuit $16.95 (29% off)
HUF Bronze 56K Flap Beanie - brownHUF Bronze 56K Flap Beanie brown $20.95 (30% off)

HUF was built on skateboarding and shaped by the streets around it. When Bay Area pro Keith Hufnagel wasn't satisfied with his clothing options, he took matters into his own hands. What started as a small shop in San Francisco turned into HUF, one of the most recognizable names in skate and streetwear.

HUF apparel balances function and style, peppering in your favorite collaborations with everyone from Toyota, to 686 technical outerwear. It's gear that works hard, looks good, and stays true to where it came from.

Explore the latest HUF hoodies and HUF accessories now.

Frequently Asked Questions about HUF

What sets HUF apart in skate/streetwear?

HUF is built by a skater, for skaters, but with one foot firmly in streetwear culture. It balances functional gear with fashion

Is HUF still relevant today for skaters?

Yes — its roots in skating and reputation in streetwear keep it in rotation for those who want gear that works on board and off.