HUF
















HUF was built on skateboarding and shaped by the streets around it. When Bay Area pro Keith Hufnagel wasn't satisfied with his clothing options, he took matters into his own hands. What started as a small shop in San Francisco turned into HUF, one of the most recognizable names in skate and streetwear.
HUF apparel balances function and style, peppering in your favorite collaborations with everyone from Toyota, to 686 technical outerwear. It's gear that works hard, looks good, and stays true to where it came from.
Explore the latest HUF hoodies and HUF accessories now.
Frequently Asked Questions about HUF
What sets HUF apart in skate/streetwear?
HUF is built by a skater, for skaters, but with one foot firmly in streetwear culture. It balances functional gear with fashion
Is HUF still relevant today for skaters?
Yes — its roots in skating and reputation in streetwear keep it in rotation for those who want gear that works on board and off.































