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The first Oakley product, believe it or not, was motocross handlebar grips in 1975. Oakley founder, Jim Jannard had developed a material, now know as Unobtainium, which increased with grip as it got wet, giving riders a distinct advantage in the event of moisture buildup. A more robust version of that grip is used in the nose pads and ear stems of Oakley sport sunglasses to this day.

Oakley didn’t make waves in the sunglass world until Greg LeMond won the Tour de France in 1985 wearing the Eyeshade. Oakley followed up this initial success with the Frogskins, a lifestyle sunglass that's still in the lineup today. Oakley went on to dominate the market, setting the trend with unconventional designs endorsed by celebrities such as Michael Jordan.

Oakley continues to push the envelope in performance eyewear with technical innovations such as impact-resistant Plutonite lenses and contrast-enhancing PRIZM Lens Technology. Grab a pair of Oakley snow goggles or sunglasses to see what your eyeballs are missing out on.