SIMS was founded in 1976 by Tom Sims, a true pioneer and world champion in skateboarding and snowboarding. Tom had one simple goal in mind when he established SIMS: create the world's leading surf, skate and snow brand. His dedication and passion for developing his brand allowed him to confidently progress into uncharted territory and turn his visions into a successful reality.
Since then, SIMS has revolutionized the sports of skateboarding and snowboarding with forward thinking concepts, product innovations and an amazing list of pro riders who helped grow and progress the brand. As the first established action-sports brand, the philosophy of SIMS has always been simple, build product for skateboarders and snowboarders that function, and are most importantly fun. Shop for SIMS snowboards at Tactics.