"Skate & Destroy" is the familiar motto of San Francisco-based skateboarding publication Thrasher Magazine. Thrasher has been continually producing monthly skate print magazines for 40 years and is hell-riding into the future. When you are the top skate mag globally, you obtain a cult following worldwide, uniting under a flag showing what skateboarding is; gritty, diverse, unapologetic, and fuckin' cool.
Thrasher's famous logo is widely recognized; Take a look at any skate video; you are guaranteed to see your favorite pros rocking a Thrasher T-shirtor a Thrasher hat. It doesn't stop there though. To the dismay of many skaters, celebrities have become culture vultures to skateboarding by wearingThrasher sweatshirts. Imitation is the most sincere form of flattery, and it goes to show that skate culture is a driving force in the word "style." Thrasher is the sacred text to the voice of skateboarding and will continue to be until the wheels fall off.